idea box best buy

Brilliant Disguise

When someone asks me, as a heralded student of music, what my favorite Bruce Springsteen song is, I always answer the same thing: “Atlantic City.”

I had an idea for a music video for it where the Best Buy Idea Box has been fired from his job and he’s walking home through the gritty streets of Burbank, knowing he has to tell his expectant wife that her husband no longer has a paycheck to bring home.

The 2nd video in the trilogy would be for “Brilliant Disguise.” Idea Box now has a 4 year old son and he’s moved on in the corporate world, but his marriage has never quite recovered. On the surface, it seems like the picture-perfect Sunday afternoon outing in the park, but below the sheen of normalcy, Idea Box and his wife are slowly dying inside.

The 3rd… well, I’m not sure I’m ready to share that one, yet.

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